KEZNAMDI X MAVADO - BDG
Music Video
DIRECTOR
DIRECTOR
Josiah Persad
Josiah Persad
PRODUCER
PRODUCER
Josiah Persad
Josiah Persad
CLIENT
CLIENT
Keznamdi
Keznamdi
YEAR
YEAR
2024
2024
Overview
This visual for Grammy Award-winning artist Keznamdi, featuring dancehall icon Mavado, embraces a raw, documentary-inspired approach that reflects the laid-back energy of the track. Built around spontaneous moments and authentic performances, the piece captures the artists in a way that feels natural, unfiltered, and true to the spirit of the music.
Filmed across the hills of California and the streets of downtown Miami, the visual combines handheld cinematography with VHS textures and mixed-format footage to create a gritty urban lifestyle aesthetic. The blend of formats and locations gives the piece a distinctive visual identity while remaining grounded in the artists' natural performances and the relaxed atmosphere of the record.
Overview
This visual for Grammy Award-winning artist Keznamdi, featuring dancehall icon Mavado, embraces a raw, documentary-inspired approach that reflects the laid-back energy of the track. Built around spontaneous moments and authentic performances, the piece captures the artists in a way that feels natural, unfiltered, and true to the spirit of the music.
Filmed across the hills of California and the streets of downtown Miami, the visual combines handheld cinematography with VHS textures and mixed-format footage to create a gritty urban lifestyle aesthetic. The blend of formats and locations gives the piece a distinctive visual identity while remaining grounded in the artists' natural performances and the relaxed atmosphere of the record.
Overview
This visual for Grammy Award-winning artist Keznamdi, featuring dancehall icon Mavado, embraces a raw, documentary-inspired approach that reflects the laid-back energy of the track. Built around spontaneous moments and authentic performances, the piece captures the artists in a way that feels natural, unfiltered, and true to the spirit of the music.
Filmed across the hills of California and the streets of downtown Miami, the visual combines handheld cinematography with VHS textures and mixed-format footage to create a gritty urban lifestyle aesthetic. The blend of formats and locations gives the piece a distinctive visual identity while remaining grounded in the artists' natural performances and the relaxed atmosphere of the record.
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